Cost Per Acquisition (CPA) Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Answer Engine Optimisation (AEO) The practice of structuring and optimising content so AI-powered platforms are likely to surface it in answers to user queries.
Account Resolution The process of identifying and unifying fragmented contact and engagement data into a single, actionable view of a target account.
Social Media Marketing (SMM) Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services.
Content Marketing Funnel The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.
Mobile Marketing Mobile marketing is a digital marketing strategy that utilizes mobile devices, such as smartphones and tablets, to reach and engage prospects.
Gamification Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects or clients.
Demand Generation Marketing activities aimed at creating interest and engagement and driving demand for a product or service.
Buyer Intelligence Buyer intelligence uncovers buyer behaviours, motivations, and decision-making patterns, enabling sales and marketing teams to engage the right stakeholders with timely, personalized, and impactful messaging.
Go-to-Market (GTM) A Go-to-Market (GTM) strategy is a structured plan that defines how a product is launched and delivered to the target audience, with clear messaging, pricing, sales, and distribution protocols to drive adoption and revenue.
